What came first, the retail industry or flexible packaging? The two are so inextricably linked that it’s hard to imagine one without the other. Flexible packaging has grown leaps and bounds, and continues to be at the forefront of R&D budgets. Flexible packaging in retail changes how we live our lives for the better, giving us convenience, lower energy needs, and saved time. There has never been a more exciting time to be in the flexible packaging market, and the retail industry is one of the biggest reasons why.