BRAMPTON, ON – Brampton Engineering announced today the launch of a new company logo, slogan and refreshed website as part of BE’s participation this year at K-Show 2016-the largest Plastics industry tradeshow, taking place in Dusseldorf, Germany in October this year.
Over the last year, the BE Management and Marketing team have been working on a revitalization of the company’s brand and messaging to better describe the company’s present and plans for the future. The set objective was to introduce an image and messaging that would reinforce Brampton’s long history of innovation and the company’s commitment to continue to develop technology innovations that produces quality high performance films, at the lowest cost of operation.
Along with some design structural changes, Brampton Engineering’s new logo features a new color scheme which has also been implemented into literature elements, website (www.be-ca.com) and media elements. Brampton Engineering’s new logo also features a new slogan “Better Process. Better Film”:
Gary Hughes, CEO of Brampton Engineering, stated: “We have refreshed our logo and messaging to symbolize our dynamic future while still honoring and recognizing Brampton Engineering’s rich history. As a leading provider of multi-layer film technology systems for over 40 years, It was important that we emphasized in our branding, that BE has a standing commitment to continue to provide our customers, better process and better film solutions to capture their expanding market opportunities in this continuous evolving industry. Management and staff are excited about the new brand and are all working towards its implementation at K-show this year.”
Brampton Engineering will participate in this year’s edition of K-show in Dusseldorf, Germany (Stand 17A22) The BE team will be introducing the new brand along with new technology to be unveiled at K-show in October.
ABOUT BE – Founded in 1973 with an entrepreneurial spirit, BE developed over the years into the company that leads the technology for blown film coextrusion. Until 1989 coextrusion was limited to 5 layers using cylindrical dies with concentric mandrels. A few 7 layer dies were produced using the same design criteria, but they proved inadequate for producing quality barrier structures. This is when BE introduced the SCD® 4.0 (Streamlined Coextrusion Die) to the market and the rest became history. The successful design of the SCD® 4.0 dominated the 7-layer market and catapulted BE internationally. The success of the SCD® 4.0 soon brought requests from customers for additional layers. BE became the first company to deliver 8, 9, 10, and recently, 11-layer blown film systems. In 2001 BE introduced AquaFrost®, a water quenched blown film process, which builds on our existing technology and expands the possibilities for coextruded blown films. AquaFrost® films are being used successfully in food and medical packaging applications around the world. They continue to gain market acceptance and find use in new and demanding flexible packaging applications
For More information on Brampton Engineering please contact
David Kerfoot, VP of Sales & Marketing
905-793-3000 Ext. 1186